SPEAKERS
This years program offers an exceptional lineup of speakers — stay engaged to explore the distinguished experts and valuable insights featured in the sessions ahead.
Chair, Board member, Executive Advisor - Retail | Consumer | Tech CEO/CXO Unilever | Dagrofa | Coop - Customer focused tradesmanPer Thau
Per Thau is an experienced chair, board member, and executive advisor in retail, FMCG, and tech, with deep expertise in category management and supply chains. He has held top leadership roles at Dagrofa, Coop, and Unilever and currently chairs Coop Trading and several tech organizations, while serving on GS1’s global board and other influential committees.
Maria Björck
Delivery Manager | ICA
Maria is a Delivery Manager at ICA, leading initiatives in digital product information, 2D barcode implementation, and broader digital transformation projects such as e-commerce and store IT tools. With a background in IT and marketing, she drives complex, cross-functional projects that balance technical feasibility with business and user value.
Robert Beideman
Chief Product Officer | GS1
Robert Beideman leads GS1’s global teams delivering standards, data services, and solutions that help businesses transform supply chains and thrive in the digital era. Drawing on experience in product development, systems engineering, and logistics automation, he focuses on enabling market access, operational efficiency, and sustainability through innovative, consultative leadership.
Phil Archer
Director Web Solutions | GS1
Phil Archer joined GS1 in 2017 to apply his deep Web expertise to global supply chains, leading initiatives like GS1 Digital Link, Mobile Ready Hero Images, and Verifiable Credentials. Building on his previous work at W3C in Semantic Web technologies and best practices, he focuses on interoperability, URI persistence, and making product data more accessible for brands, retailers, and consumers.
Cathrine Pia Lund
CEO | Ecolabelling Norway – The Nordic Swan Ecolabel
Cathrine Pia Lund is CEO of Ecolabelling Norway, overseeing the Nordic Swan and EU Ecolabels. With extensive experience in transformation and brand-building across public and private sectors, she leads efforts to promote sustainable choices through one of the world’s most trusted life-cycle-based certifications.
Per Ola Drøpping
CEO Norgesgruppen Data | Norgesgruppen
Per Ola Drøpping is the CEO of NorgesGruppen Data and serves as Chair of the Board at GS1 Norway. He brings extensive leadership experience from the retail and logistics sector, with a strong focus on digitalisation, data-driven supply-chain solutions and organisational transformation. Under his leadership, NorgesGruppen has embarked on major initiatives to modernise inventory and warehouse management — helping ensure efficient, data-driven logistics across one of Norway’s largest retail groups. With his deep operational insight and strategic vision, Drøpping is uniquely positioned to offer valuable perspectives on the intersection of standards, digital tools and supply-chain innovation.