GS1 believes in the power of standards to transform the way we work and live.

The familiar beep at the checkout marked the start of a digital revolution. With the GS1 barcode, products could be instantly identified and connected to digital systems—transforming global trade forever.

Today, GS1 standards remain the backbone of modern commerce. They enable companies to create reliable digital versions of their products, giving consumers, patients, and partners access to trusted information. By ensuring transparency and removing friction across supply chains, GS1 helps businesses perform better, faster, and safer.

As the world’s most widely used system of standards, GS1 tells the story behind products—where they come from, what they contain, and how they move through the world.