Espen Braathe 

Business Development Director for GS1

Espen has spent the last 25 years on the bleeding edge of technology development both in Norway and on the global stage. 

Leading IBM Nordics efforts in IoT. AI and traceability in the early 2000 thousands pioneering RFID with new business models.
Key partner With Telenor Objects, Nortura, Tine and NLP, lead architect behind Denmark's RFID succuss in the flower industry.
Spent about 7 years in global retail as the chief traceability advisor for some of the largest retailer in the world before coming back to IBM to lead IBM Food trust in Europe.

Currently working as the Business Development Director for GS1, a global standardization organization that holds the keys to global trade.