Cathrine Pia Lund is an accomplished CEO with extensive experience leading transformation and brand-building initiatives across both public and private sectors. She heads Ecolabelling Norway, responsible for the Nordic Swan Ecolabel and the EU Ecolabel in Norway.

The Nordic Swan is one of the world’s most credible third-party sustainability certifications, assessing the entire life cycle of products—from raw materials and production to use, reuse and end-of-life. The label helps consumers, businesses and public buyers make more sustainable choices.