Robert Beideman leads the teams that bring standards, global data services and solutions to life at GS1. He and his teams engage businesses, organisations and industries as trusted advisors to transform their supply chains, adapt their logistics models and thrive in a time of unprecedented digital transformation. Essential practice areas include unlocking global market access, operational efficiencies, consumer experiences & patient safety and sustainability. His consultative approach to leadership relies on perspectives gained in roles in product development, systems engineering, sales and marketing, consulting, research & development and ML/BI design.

Prior to his time at GS1, Robert led global teams to develop and scale integrated hardware, software and services solutions across the logistics automation industry, inclusive of the retail, marketplace, healthcare, transportation & logistics, airport, postal and parcel sectors.

He is a published landscape photographer and a licensed sea captain. He loves coffee and believes that the intersection of ‘that which is possible’ and ‘that which is needed’ is where all the fun stuff happens.