Geir Paulsen 

CEO of GS1 Norway 

Geir Paulsen is the CEO of GS1 Norway and a key advocate for expanding the role of global standards into new industries. He has been instrumental in positioning the construction sector as a strategic priority within the global GS1 network, helping drive the adoption of standards to improve efficiency, transparency, and data quality across the built environment.

Paulsen has led GS1 Norway since 2017, where he works at the intersection of industry, technology, and regulation. He brings more than 30 years of experience spanning retail, FMCG, construction, and technology.

His career combines deep operational insight with strategic leadership, making him a leading voice on how global standards and trusted data can support digitalisation, regulatory compliance, and sustainable value chains.