Being the architect of the Norwegian pooling eco system (NLP) and SmartRetur Nordic circular solutions for wooden and plastic pallets for the last 18 years,
he advocated GS1 standards as an important requirement for an efficient flow of transactions in these eco systems. His main focus is to enable more traceable supply chains across the Nordic countries.

His main background was within FMCG in Orkla for 17 years, before he joint the circular economy.