Speakers

Aakriti Samaiyar leads traceability, sustainability, and circularity initiatives at Accenture's supply chain and engineering practice. She manages Nordic partnerships with GS1, RISE, and SwePass to advance Digital Product Passport readiness across value chains.

She has been a speaker at multiple forums spanning IT and industry, including the Celonis Traceability Do Tank and the Norwegian Offshore Wind working group on ports and infrastructure. Aakriti is also a co-author of The Winds of Traceability, a GS1-based traceability paper presented at the 2026 WindEurope conference.

She brings experience across retail, electronics, and agriculture, combining systems thinking with practical execution. She holds an M.S. in Sustainable Energy Engineering from KTH Royal Institute of Technology in Sweden and a B.S. in Environmental Science from the University of California, Berkeley.

Anette Andersson is a GS1 Data Quality Expert at ICA Sweden who leads the organization's work with GS1 standards and collaborates with GS1 Sweden to ensure consistent product information and traceability. She is involved in ICA's preparations for regulatory frameworks including Digital Product Passports, PPWR, and EUDR, where GS1 standards serve as an important foundation for compliant and structured information management. Additionally, she contributes to ICA's work on next-generation 2D barcodes to support improved traceability and enriched product information.

Bernt Olausson has a background in the software industry where he has held various operational and strategic positions within different industry segments and geographical markets. He is a digitalisation project manager at the industry association Swedish Wood and at the Swedish software developer Tanico.

Björgvin Víkingsson is the CEO of Bónus, Iceland's largest grocery retailer. He joined Bónus in 2023 as Procurement Director and Deputy CEO, and became CEO in January 2024. Prior to that, he served as CEO of Ríkiskaup (Central Public Procurement), leading national procurement and strategic sourcing initiatives.

Björgvin also brings international supply chain and sourcing experience from roles at Aasted and Maersk Drilling in Denmark. He holds a BSc in Engineering from the University of Iceland and a Master's degree from ETH Zürich. Today, he is focused on taking Bónus to new heights, where part of the journey is strengthening data maturity within Bónus to make better decisions and improve customer experience - using standardization to improve transparency, collaboration, and performance across the stores.

Cathrine Pia Lund is an accomplished CEO with extensive experience leading transformation and brand-building initiatives across both public and private sectors. She heads Ecolabelling Norway, responsible for the Nordic Swan Ecolabel and the EU Ecolabel in Norway.

The Nordic Swan is one of the world's most credible third-party sustainability certifications, assessing the entire life cycle of products—from raw materials and production to use, reuse and end-of-life. The label helps consumers, businesses and public buyers make more sustainable choices.

Daniel Westervik leads sales and marketing at Invig AS, a Norwegian traceability company specializing in RFID, IoT and GS1 Digital Link solutions. He works across logistics, manufacturing, retail and seafood to help organizations connect physical assets to digital systems.

Daniel is participating in the Eurostars SmartPallet project, a €1.52M initiative developing IoT-enabled pallets for real-time temperature monitoring and location tracking in cold chain logistics, together with Smart Retur, Circmar and Qados.

Dr. Pawel Mielcarek is a Principal Solution Architect specialising in Traceability & Manufacturing at Accenture. With a PhD in machine learning applied in manufacturing processes, he has built his career at the intersection of engineering, IT/OT systems, and digital supply-chain transformation. His work centres on designing enterprise-scale traceability architectures that enhance product genealogy, data quality, and supply-chain transparency across complex manufacturing environments. Drawing on experience from previous projects and roles - including advanced manufacturing, robotics, control systems, and large-scale industrial digitization - he currently applies these capabilities across multiple industries with a focus on the wind energy sector.

Egil Berg focuses on digitalizing the design process to unlock the full value of project data. The work is to ensure that design information flows seamlessly into cost estimation, planning, procurement, climate calculations, production etc. When the right people receive the right information at the right time, it leads to more efficient project delivery, correct decisions, stronger partnerships, and high-quality data deliveries for customers and community.

Elisa Gasperini is Director of Sustainability and Social Responsibility at Ahlsell Norway, where she is part of the management team and is responsible for implementing the company's sustainability strategy. She has broad experience in climate and environmental work, reporting, circular economy, producer responsibility, human rights and value chain transparency. With a background in both the business and international development sectors, she is passionate about creating real impact through data, insight and collaboration in supply chains. She holds bachelor's degrees in Law and Arts from Auckland University and completed the inaugural Executive Master of Management Program in Green Growth at BI Norwegian Business School.

Espen has spent the last 25 years on the bleeding edge of technology development both in Norway and on the global stage. Leading IBM Nordic's efforts in IoT, AI and traceability in the early 2000s, pioneering RFID with new business models. Key partner with Telenor Objects, Nortura, Tine and NLP, lead architect behind Denmark's RFID success in the flower industry. Spent about 7 years in global retail as the chief traceability advisor for some of the largest retailers in the world before coming back to IBM to lead IBM Food Trust in Europe. Currently working as the Business Development Director for GS1, a global standardization organization that holds the keys to global trade.

Fredrik Elmér is Sales Director at Domino Sweden, where he is part of the management team and responsible for driving commercial strategy and customer success within the coding and marking industry.

He has more than 20 years of experience in the printing and marking sector, with deep industry knowledge and a strong focus on delivering customer value. Fredrik has extensive expertise in helping businesses navigate the transition to 2D codes, enabling traceability, compliance, and smarter supply chains. He is also highly experienced in selecting and implementing optimal marking technologies and associated software solutions, ensuring efficient, future-proof production environments.

With a pragmatic and customer-centric approach, Fredrik is passionate about translating technical capabilities into tangible business benefits, supporting customers in making informed decisions in an increasingly digital and regulated landscape.

Geir Paulsen is the CEO of GS1 Norway and a key advocate for expanding the role of global standards into new industries. He has been instrumental in positioning the construction sector as a strategic priority within the global GS1 network, helping drive the adoption of standards to improve efficiency, transparency, and data quality across the built environment.

Paulsen has led GS1 Norway since 2017, where he works at the intersection of industry, technology, and regulation. He brings more than 30 years of experience spanning retail, FMCG, construction, and technology.

His career combines deep operational insight with strategic leadership, making him a leading voice on how global standards and trusted data can support digitalisation, regulatory compliance, and sustainable value chains.

Hanne Haslum is Head of Responsible Sourcing & Sustainability at Brav, with extensive experience leading sourcing, supply chain governance and operational transformation across international consumer and sports brands.

Her work focuses on translating emerging regulatory requirements, including Digital Product Passport, traceability and compliance frameworks, into practical execution across global supplier networks.

With a background spanning sourcing, procurement, supplier risk management and commercial operations, Hanne brings a pragmatic perspective on how companies can strengthen resilience, transparency and long-term brand robustness in increasingly complex supply chains.

Hans Petter has over 20 years of experience in the fashion industry, both as a consultant and in various roles within the supply chain at Norwegian brands and retailers.

He has extensive experience with the use of technology in retail innovation and has led pioneering RFID and early-phase Digital Product Passport (DPP) projects. Since autumn 2023, Hans Petter has served as Director, Strategic Initiatives at Kezzler, with a particular focus on DPP in Apparel and other industries. He holds an MSc from NTNU (Trondheim) and an MBA from IESE (Barcelona).

Henrik Scharfe is a senior strategist at Lyngsoe Systems who drives initiatives around data capture, traceability, and business architecture to support scalable and resilient digital ecosystems.

He works across product, technology, and operations teams to help organizations use data-driven insights and handle digital disruption. His background spans innovation strategy, implementation, and organizational transformation.

Before Lyngsoe Systems, he founded Scharfe Consult, advising on digital transformation at enterprise scale, and served as CEO of Foundation Autonomous. He spent over 15 years at Aalborg University as a professor and founding director of the Center for Computer-mediated Epistemology, researching AI, robotics, knowledge representation, and persuasive design.

He gained international recognition for the Geminoid-DK android project and speaks globally on technology's societal implications. He holds a PhD in Human-Centered Informatics and a Master's in Humanistic Computer Science from Aalborg University.

John S. Phillips has been with PepsiCo for over 39 years, working in several different sales and field operations roles since joining the company as a route salesperson with Frito-Lay. Before his current role, John was VP of Customer Delivery Systems for Frito-Lay. He led the development of new DSD delivery systems, the creation of the B2B ecommerce platform "Snacks to You," and the next generation of frontline DSD handheld computers. John is currently responsible for working with PepsiCo's largest customers on supply chain and collaboration initiatives to drive effectiveness and efficiency across the shared supply chain. He also leads PepsiCo's 2D SMART Packaging initiative.

John is a member of the Consumer Brands Association (CBA) Smart Label Committee, Food Industry Association (FMI) Supply Chain Committee, and The Global Consumer Goods Forum (CGF) Data Driven Value Chain Committees. He is on the Consumer Goods Technology (CGT) Executive Council, the Global GS1 Data Excellence Board, and the GS1 US Board. He is also a WMU Food & CPG Marketing Advisory Board member. John is recognized as an industry expert on CPG and retail supply chains, online grocery, and digital technologies. He regularly keynotes at global industry events and has won the Supply Chain Digest Best Presentation of the Year award. John was also recently recognized by the Council of Supply Chain Management (CSCMP) as "the Leonardo da Vinci of supply chain."

Before joining PepsiCo, he spent ten years in retail store operations with Jewel Food Stores and was a territory sales representative for Procter & Gamble. John also holds an MBA from Southern Methodist University.

Jøns Sjøgren is CEO of Construction Products Norway, the voice of Norwegian manufacturers of construction products, components and fittings.

He serves as a board member of GS1 Norway and currently chairs ISO/TC 59 for Buildings and civil engineering works. With extensive experience across national, European, and international standardisation committees, he also sits on the Executive Board of Construction Products Europe.

Known for advocating construction industry digitalization, he chairs PDT Norway and brings decades of experience in industrial politics within the construction sector.

Kajsa Fägerblad is Area Manager of Data Quality at ICA Sverige and serves as ICA's representative on GS1 Sweden's Industry Council. With eight years at ICA, Kajsa is deeply passionate about data, analytics, and business development. Prior to joining ICA, she built a strong foundation as a Management Consultant, working across strategic and analytical engagements.

At ICA, the Data Quality organization is responsible for managing large volumes of master data, primarily related to product and supplier information. Kajsa and her team ensure high data accuracy and availability across the value chain. She also plays a key role in industry-wide collaboration with GS1, contributing to the development of data standards for ICA and the broader retail sector. One major focus area is the transformation toward 2D barcodes in retail - an exciting step forward for product information, traceability, and digital innovation.

Katja Santala is Director of Packaging Development & Technology at Fazer Confectionery, where she leads the development of innovative, sustainable and consumer-centric packaging solutions. She oversees the pilot implementation of the GS1 2D code, advancing smarter packaging, digital product information, consumer engagement, traceability and supply chain efficiency in support of Fazer's sustainability and circularity goals.

Lars-Fredrik Forberg is former CTO and Housing Development Director at Mestergruppen, one of Norway's largest construction groups, where he led the digitalisation of product data, logistics and construction site operations across multiple brands and business units.

During his time at Mestergruppen, he collaborated with technology partners including APX Systems to develop new approaches for structuring and sharing product data across the construction value chain, supporting greater interoperability and efficiency.

With a background in industrial design engineering and an MBA, he focuses on how data standards can enable material traceability, real-time logistics integration, and smarter activity management on construction sites - and what this foundation means for the future of robotics in construction.

Linda Refvik is a central figure in the Norwegian textile and fashion industry and leader of NF&TA. She works at the intersection of business development, sustainability and innovation, with a particular focus on developing circular business models and value chains for textiles. She is a clear voice in the effort to make the Norwegian textile industry more competitive and sustainable.

Line brings over 20 years of experience in the textile industry, with the past 12 years at the Norwegian fashion brand Holzweiler. Since 2017, she has led the company's sustainability strategy, playing a key role in driving innovation and transformation. Most recently, she has led the development and implementation of digital product passports, positioning the brand at the forefront of the coming regulation, focusing on transparency and circularity.

Louise Zingenberg has extensive experience in digital strategy and transformation. She works with data, standards, and innovation to help GS1 members strengthen their digital capabilities at GS1 Denmark. With over ten years in the field, she has held leadership positions at consultancy and digital agencies, advising companies on leveraging data and emerging technologies for growth and operational efficiency.

Marcus Hartmann is Head of Sustainability & Public Affairs at H&M Northern Europe, where he leads the company's work on sustainability strategy and stakeholder engagement across seven markets. He has more than 15 years of experience from the private sector, politics, and international organizations, and has previously held senior roles at Mondelēz International, Teracom Group, and within the Swedish government. Marcus is passionate about how businesses can contribute to real, systemic change towards a more circular and sustainable future.

Marlon Schrimpf is the Product Compliance Lead at Bang & Olufsen, where he provides a governance framework that enables the company to focus on delivering luxury audio and connected sound solutions to its customers. He plays an essential role in defining B&O's product vision and roadmap, including the company's strategic adoption of the Digital Product Passport (DPP).

In his role, Marlon collaborates across design, engineering, software, marketing, logistics, and commercial teams to ensure that Bang & Olufsen operates seamlessly and continues to grow amid rising regulatory complexity.

Prior to joining Bang & Olufsen, he participated in shaping today's EU Ecodesign framework in collaboration with EU lawmakers and held leadership roles with international technology companies. He brings a rare combination of deep legal expertise and practical insight into how products are designed, certified, manufactured, and distributed at global scale.

Martin Schreck is a German engineer educated at Dresden University of Technology and holds a PhD from Okayama University (Japan). With many years of experience across both industry and consulting, he has worked extensively in environmental engineering and the construction sector.

Since 2023, he has served as Specialist Director at the Norwegian Building Authority (DiBK), where he represents Norway in the CPR Acquis process linked to the new Construction Products Regulation (CPR 2024). Together with Norwegian expert groups, he helps ensure that harmonised European requirements reflect Norwegian regulatory needs and the priorities of the Norwegian construction materials industry.

In addition, Martin is Convenor of CEN/CLC JTC 24, where he leads cross-cutting strategic work on the Digital Product Passport (DPP) framework, including strategy, system architecture, and coordination across working groups.

Matias Pollmann-Larsen is Managing Director at Accenture and Global Lead for Risk, Resilience, and Sustainable Value Chains, with extensive experience in transforming supply chains across industries. He works at the intersection of strategy, operations, and sustainability, helping organizations unlock business value through decarbonization, circularity, and end-to-end transparency.

As part of Accenture's global Supply Chain & Engineering leadership, Matias focuses on how digital technologies and standards-driven approaches can enable more resilient and sustainable value chains. He brings a global perspective, combining experience from Europe, Latin America, Africa, and Asia, and is passionate about translating sustainability ambition into practical, scalable outcomes.

Mikkel leads Norsk Byggtjeneste AS, overseeing the NOBB platform - a product data platform for construction. In 2.5 years, he has focused on strengthening industry competitiveness through collaboration. Under his leadership, NOBB has doubled down on uncompromising product data quality, launched a new industry vertical, and extended its service portfolio. The company now develops Digital Product Passport services, helping Scandinavian manufacturers meet regulatory and sustainability requirements.

Mikko Hänninen is Vice President, Development and Data at SOK, leading data, development, and processes across S Group grocery and consumer goods category management (sourcing, assortment, pricing and macro/micro space management).

Prior to joining SOK, Mikko worked with a number of Nordic retailers and suppliers to shape digital retail strategies and accelerate digital growth both as an academic and consultant. Mikko holds a doctoral degree in Business, Economics and Finance from the Aalto University School of Business.

Nima Shahinian is the Founder and Chairman of Nåva Space, a Norwegian commercial space company focused on advancing human spaceflight. He leads the development of next-generation European spacesuits in collaboration with international partners.

Shahinian is an industrial designer and former commercial astronaut candidate, with a multidisciplinary background spanning design, innovation, and space technology. He underwent astronaut training in Russia as the first Norwegian to do so, but withdrew from the program following the outbreak of the war in Ukraine.

With experience ranging from product design and advanced engineering projects to leadership in emerging space ventures, he is known for bridging creativity and execution. He holds a master's degree in product design and has a background that includes service in the Norwegian Armed Forces and a former role as Strategic Design Lead at Designit.

Pål Erik Haraldsen is the Founder and Chief Growth Officer of both Healthworkers and Norsk Tekstilgjenvinning, where he leads the development of sustainable workwear systems and large-scale textile recycling solutions. His work focuses on building traceable, circular value chains for professional garments — from use and aftercare to responsible end-of-life and material recovery.

Paul is leading the commercial team for Northern Europe strategic accounts supporting the end to end transition from 1D to 2D barcodes across stores, supply chain and manufacturing. Datalogic has the most advanced support and understanding of QR code reading and has been working with all the leading businesses moving to GS1 Digital Link.

Per Ola Drøpping is the CEO of NorgesGruppen Data and serves as Chair of the Board at GS1 Norway. He brings extensive leadership experience from the retail and logistics sector, with a strong focus on digitalisation, data-driven supply-chain solutions and organisational transformation.

Under his leadership, NorgesGruppen has embarked on major initiatives to modernise inventory and warehouse management — helping ensure efficient, data-driven logistics across one of Norway's largest retail groups.

With his deep operational insight and strategic vision, Drøpping is uniquely positioned to offer valuable perspectives on the intersection of standards, digital tools and supply-chain innovation.

Per Thau is Chair, board member and Executive Advisor for retail and tech companies and is recognised for his leadership and expertise in retail, FMCG, tech and has a special strong insight into category/buying and supply chain.

He serves as chair of Coop Trading, that is the leading buyer of private label in the Nordic region with around 1/3 of the Nordic volume from SOK, Coop Sweden, Coop Norway and Coop Denmark. Per Thau is also member of GS1 global board and chair of the Nomination & Governance committee and member of the global GS1 Executive Committee. Moreover, Per is chair of FreshSens, Tech Nordic Advocates and Network Nation, member of board at Kwayga, Residential Industry Fellow at the Technical University of Denmark, Expert Judge at the Danish Commercial & Maritime Court and Officer of the Reserve.

Per Thau has a long background from both FMCG (Unilever) and Retail (Dagrofa and Coop) where Per Thau has worked at the top level management including Group CEO Dagrofa, EVP COO/CCO Coop Denmark, CEO Kvickly supermarkets, Category Director Coop and Dagrofa, Sales & marketing Director Unilever in Nordic.

Phil Archer joined GS1 - the standards body behind the barcode - in July 2017 to bring an in-depth knowledge of the Web to the world of supply chains for retail, healthcare and more. Early projects include Mobile Ready Hero Images (product images optimised for display on small screens to users with zero attention span), expanding GS1's extension to the schema.org vocabulary, and most visibly, GS1 Digital Link. Part of GS1's Global Migration to 2D barcodes, that's the standard that embeds GS1 identifiers within Web URIs, making products first class citizens of the Web. He also leads GS1's work on implementing Verifiable Credentials.

These projects and more draw on his long experience at W3C, the industry standards body for the World Wide Web. While there, Phil coordinated W3C's work in the Semantic Web and related technologies. The role at GS1 is therefore an application of work done previously at W3C, making product data more accessible and maximising its potential for brand owners, manufacturers, retailers and consumers.

Notable previous projects include several best practice guidelines including Mobile Web Best Practices, Data on the Web Best Practices and its more specialised cousin, Spatial Data on the Web Best Practices. His key themes are interoperability through common terminology and URI persistence.

As well as work at GS1 and W3C, his career has encompassed online safety, broadcasting, teaching, Linked Data publishing, copy writing, and, perhaps incongruously, countryside conservation. The common thread throughout has been a knack for story-telling and communication, particularly conveying complex technical ideas to a more general audience.

Philip has been implementing GS1 traceability standards for over 15 years across many industries. He is the leading authority on Material Traceability in the Wind Energy industry and is passionate about the business value that can be realised if traceability is done properly.

As part of Accenture's Supply Chain and Engineering practice, he is applying his visionary approach to how AI Agents can leverage the GS1 standards framework, particularly EPCIS and the associated Core Business Vocabulary (CBV), to dramatically improve efficiency throughout the End-2-End value chain.

Philip is as comfortable talking value with business executives as he is talking technology with engineers, always with a smile on his face.

Rikke Gade Christensen is Director of Sustainable Sourcing at STARK Group and a member of the Group Sourcing management team. She is responsible for integrating sustainability into sourcing practices at group level and works closely with STARK Group business units across Northern Europe.

Rikke also has responsibility for product compliance, including the EU Deforestation Regulation (EUDR). As STARK Group is a builders' merchant, her work is closely linked to the construction industry.

Before joining STARK Group, Rikke gained experience in implementing sustainable sourcing practices across several industries, including pharmaceuticals and mining, with a focus on Scope 3 emissions and human rights due diligence. She holds a Master's degree in Intercultural Management from Copenhagen Business School.

Riku Laiho is responsible for ensuring that NCC's project teams have access to accurate, up-to-date data and effective digital tools for delivering complex construction projects. He is a construction and VDC professional with hands-on site experience, combining practical insight with a strong drive to modernize the industry. Riku believes that real progress in construction comes from connecting people, processes, and technology.

Robert Beideman leads teams that bring standards, global data services and solutions to life at GS1. He and his teams engage businesses, organisations and industries as trusted advisors to transform their supply chains, adapt their logistics models and thrive in a time of unprecedented digital transformation. Essential practice areas include unlocking global market access, operational efficiencies, consumer experiences & patient safety and sustainability.

Prior to his time at GS1, Robert led global teams to develop and scale integrated hardware, software and services solutions across the logistics automation industry, inclusive of the retail, marketplace, healthcare, transportation & logistics, airport, postal and parcel sectors.

He is a published landscape photographer and a licensed sea captain. He loves coffee and believes that the intersection of 'that which is possible' and 'that which is needed' is where all the fun stuff happens.

Roshni is an Engagement Manager at GS1 UK, working on the transition to QR codes powered by GS1. Her role focuses on raising awareness of the shift to 2D barcodes and supporting GS1 UK members, especially early adopters, in implementing these codes to unlock new opportunities in consumer engagement, supply chain efficiency and traceability.

Sander Vestli is a Business Development Lead at LUGA Skredderi & Rens, a Norwegian company working at the intersection of garment production, repair, aftercare and circular services. LUGA focuses on extending the lifetime of textiles by connecting physical garments with digital data through Digital Product Pass solutions based on GS1 Digital Link.

Seth van Hooland is a policy officer at DG AGRI, where he focuses on interoperability and data governance within the European Union's agricultural policy landscape. He contributes expertise in aligning digital standards and data-sharing frameworks to support innovation-driven agricultural systems. His professional foundation combines information science and digital policy knowledge, enabling him to connect technical data management with EU regulatory objectives.

Sophie Christie is a Supplier Enablement Lead in Tesco's Quality team. Previously, she worked within Tesco's Supply Chain Transformation team, where she scoped the business case and feasibility for introducing QR codes across the Fresh Own-Label supply base. She now leads the end-to-end implementation of QR codes across suppliers, focusing on engagement, education, and hands-on support. Sophie specialises in in-line QR code printing and verification, helping suppliers meet technical standards and prepare for scalable rollout.

Teemu Alaluusua has a passion for digital construction supply chain management and innovative solutions. Combining practical on-site experience with strong interest in digital development, he focuses on creating clearer, more efficient supply chain practices across the entire building industry - from design to engineering to construction. He is dedicated to advancing the industry through smarter, more collaborative and data-driven ways of working.

Thierry Berset is Global Head of Product Conformity at Sika, where he leads global initiatives on product conformity, digital product passports, and sustainability regulations. With over 25 years of experience in construction engineering, product development, and technical leadership, he actively contributes to ISO and CEN standardization and serves on the management board of GS1. Thierry combines deep expertise in regulatory compliance, BIM, and digitalization to advance innovation and resilience in the construction sector.

Thomas Bø is a Technical Manager - Precast Concrete at Betong Norge, representing the Norwegian concrete industry. He works with standardization, competence development, and digitalization, with a focus on improving efficiency and data flow in construction.

Thomas Østergaard is Co-founder and CEO of Create2Stay, a Danish software company developing digital solutions for the vacation rental and hospitality industry. With a background in e-commerce and digital business development, Thomas has been driving innovation at the intersection of technology and tourism.

At Create2Stay, he focuses on helping businesses optimize their digital presence, automate operations, and enhance customer experiences through data-driven solutions. He has a particular interest in how standardization and integrations can support growth and scalability in a highly fragmented industry.

Thomas is a frequent speaker on digital trends and shares insights on the future of platforms, distribution, and data-driven business development.

Tim Lambert leads the UK, Ireland and Nordics region for osapiens, a newly anointed Unicorn and one of Europe's fastest-growing platforms helping enterprises turn regulatory complexity into operational and commercial advantage.

He has rapidly built the region into a top-performing market, working with leading organisations including Salling Group, Novo Nordisk, STARK Group, S Group, Kesko, ICA Gruppen and Orkla. Tim and his team focus on enabling organisations to unlock real business value from sustainability - moving beyond fragmented data and compliance-driven reporting to a connected, operational backbone that drives efficiency, resilience, and growth across supply chains.

The Nordics is a strategically critical region for osapiens, and Tim works closely with executive teams to translate evolving regulatory demands into scalable, value-led transformation.

Being the architect of the Norwegian pooling eco system (NLP) and SmartRetur Nordic circular solutions for wooden and plastic pallets for the last 18 years, he advocated GS1 standards as an important requirement for an efficient flow of transactions in these eco systems. His main focus is to enable more traceable supply chains across the Nordic countries.

His main background was within FMCG in Orkla for 17 years, before he joined the circular economy.

Trond Bentestuen was recently appointed CEO of Norsk Tipping AS. He was Group Executive President in DNB ASA and CEO of REMA 1000 Norway AS, before joining Løvenskiold Handel AS as CEO of Maxbo in 2023. Bentestuen is a graduate of Temple University in Philadelphia, and he also has education from The Norwegian Armed Forces. He was on the board of VIPPS and now holds different board positions.